Just how easy is it to rank your website in Google? The answer to this question does depend upon a number of different factors that need to be taken into consideration, which means for some people it will be relatively easy whilst for others they face more of an uphill struggle. Getting as high up the results pages as possible is important for the success of your website as only half of the people who search go to page two and under a quarter will go to page three. If you are any lower, then you may as well not exist.
The best way to tackle this question is to use examples in order to make it easier to understand what is required. Using this approach it is important to first of all point out that a builder in New York City will find it harder to rank their website than a builder in a small town in Wyoming due to the increased competition. The same can be said about websites that are in a competitive market as opposed to those that focus on more of a specialized area as, once again, there is less competition to think about.
If you have a website, then there are a number of rather simple things that you can do yourself in order to help boost where you appear in those search results and the first thing is to look at the keywords that are being used. These keywords are the terms people are going to type in to find your site, but to rank try to be clever and creative rather than just focus on the obvious terms. These keywords then have to be included in text on your site, headings, names of images, and also in areas called meta tags and meta descriptions so you will need your web designer to help you out with this.
Apart from that you should also look at building some backlinks as this is going to be loved by sites such as Google. All you need to do is join forums or read blogs that are linked to your site, or even linked to your area, and leave comments and have a link to your own website at the bottom. By doing this you will find that Google starts to think of your site as being the authority and will start to rank you better than the competition. If we use the building in NYC example again, then they would join groups linked to NYC or the building trade and comment on blogs that cover both areas.
One other option is to employ a company who can do some search engine optimization and marketing as for some websites it only takes a little bit of work to make a world of a difference. This can lead to them doing article marketing to boost your ranking or even just submitting your site to various directories to further increase the number of links. All of this will make a difference to your ranking on Google.
So it can actually be relatively easy to rank your website in Google, but it does depend upon the site itself. There are ways to improve the ranking without it costing anything, but if you are in a competitive market, then be prepared to spend some money; however, it will be worth it in the end when you get more hits to your website.
Choosing the right web hosting provider is the last step that you have to make before your website comes to life. It’s absolutely critical that you choose the one that best suits your needs. Lets now discuss some important features of web hosting and what you should look out for before signing up. Always remember that you have invested your time and money into building your website, so it would be a shame if you made a mistake in this last step. Having a great website means nothing if your website is unreachable or down half of the time. Moreover, a lot of the web hosts out there want to rip you off and/or offer LESS than you paid for. So, choosing the right web host is a tricky business. However, if you follow some general guidelines, finding a decent web host won’t be a problem.
The majority of web hosts out there charge their hosting services monthly. These monthly rates range from $4 to $20 a month. Don’t trust web hosts cheaper than $4 a month, because that sounds suspicious. Maybe you WILL pay less than $4 at the start, but they’ll rip you off on bandwidth, for example. You should also look for companies that have a ‘money back’ option in place. This way, you can cancel the service if you’re not satisfied. You should also pay attention to the minimal purchase length (contract), because long-term contracts can spell disaster if you’re not already familiar with the web host. Fair companies usually offer 1-3 months.
The price of the package directly determines the quality and the number of services included in the package (for example, a $5 package includes 10 GB of disk space and 10 MySQL databases while $9 package includes unlimited disk space and the unlimited number of MySQL databases). It’s important that you choose the package that fits your needs. (you don’t need a $9 package for a website about your dog). You should also pay attention to the quality of customer support and uptime. You want your website to be online 100% of the time. In practice, this number is closer to 99%. Even though the majority of companies advertise their uptime as 99%, this is not always true.
So, you should choose a company that offers 24/7 customer support that solves your problems immediately. (you DON’T want to call a technician a 100 times if your website is down. A descent company will fix the problem even before you see it). The best way to choose the right web host is to ask a friend for recommendation. If you have a friend who already has experience with web hosts, this is the most reliable way to choose a great web host. In the case that you don’t know anyone who deals with web hosting, a good rule is to choose your web hosts based on the look and the quality of their website.
Fair and descent companies will ALWAYS have descent and great-looking websites. This is because they take their business seriously. You should also never register a domain trough your web host (especially if they offer it for free). This is because they can blackmail you in case you want to quit their service someday. Either they’ll never give you your domain back, or they’re going to make your life hell before you get the domain back. So, you should always register a domain on your own at a third party provider (Godaddy and such).
The acronym FTP stands for File Transfer Protocol. Protocol is a computer term used to refer to as set of rules or standards. Therefore we can say that FTP is a set of standards through which file are transferred over a network. This protocol is one of the most widely used when it comes to communications and file transfer on the internet. Most people never know this, but they use FTP every time upload or download some media or data to or from the internet.
FTP is also used to when one wants to upload some web pages, especially after a website has been developed or updated, to the publicly accessible web-hosting server. This is possible since FTP is built using a specific architecture which utilizes different controls and connections of data between a client and server machine. A client here refers to the machine that initiates communication, with the aim of receiving something from the host, which is the server. This is what is known as Client-Server architecture, on which FTP is built.
An FTP client is an application or software that enables you to create a connection between your computer and the computer on the other end of your intended transfer i.e. server. You can use your web browser to do this, but the connection can be very slow and there is no protection in terms of a secure connection. This is the reason why there are several FTP client applications in the market. To use one, you will to create your own FTP account, full with a username and password for security purposes. You can the transfer your files to the web space provided by your FTP account. The advantage of using FTP client is that the transfer speeds are high and you can pause and resume transfers at will. You can also transfer multiple files at the same time and in case you want to perform a transfer at a later time, you are able to schedule transfers use the in-built feature.
HTTP And SMTP
Most people confuse FTP with HTTP and SMTTP. HTTP stands for Hyper-Text Transfer Protocol. This one is used for the transfer of web pages from the host server to the user’s browser for viewing. Given that the internet is a connection of millions of computers, when you want to access a given website, your browser searches for the computer which is holding the web pages that you are looking for and then requests to display them on your computer. The whole process is handled by the HTTP protocols. SMTP on the other hand is an acronym for Simple Mail Transfer Protocol. It is used for the transfer of electronic mail between mail servers. Any e-mail systems which uses the internet to send its mail one server to another uses SMTP. If a mail is sent to a client, it is retrieved using and e-mail client or application that uses either POP or IMAP protocols. There are some similarities among these three, but FTP is dedicated to uploading or downloading files between servers using the TCP/IP internet protocol.
Search engine optimization is essential to ensure that your business or personal website gets the most hits and traffic. If the website involved is for a business then more traffic could translate to more sales. This is of course good for business. Understanding the whole idea of search engine optimization is important if you are to fully benefit from the phenomenon. This therefore means that you might need to understand the principles of search engine optimization.
If you would like to get your website to be popular and have a ton of traffic; the first thing that you need to do is get the structure of the website in order. This is done by going into the code and cleaning it out. Cleaning in this sense means that messy and unnecessary code should be removed. If you do not possess coding skills personally you will need to enlist the services of a qualified webs designer. Doing so will be bring your website one step closer to more visibility.
The other thing that needs to be done to get your site to be friendly to search engines is research on keywords. The first thing that you need to be clear about in this case is the product or service that is mentioned in your website. After that; you will also need to familiarize yourself with the kind of keywords that web users use when searching for the kind of product you offer. With the necessary knowledge you can now come up with keywords and phrases that will direct users to your website.
Now that you have all your keywords in place; you need to have pages that web users will be directed to once they type in the relevant search words. For every keyword that you have; you will need to create a relevant page that the user will be directed to once they make the related search. This is very important since it provides the user with the necessary information regarding their search.
Something else that will determine the amount of traffic your website generates is the way you use the keywords you chose. For every page that you have on your website; the keywords should be efficiently used so as to maximize traffic. The pages in your website will obviously contain different pieces of information. The keyword that is used in the various pages should be used correctly and the correct number of times.
The more the number of times you use your keyword the higher the chances of getting more traffic. This however does not mean you should over use them. The way you use your keywords should be such that your content remains sensible. Overdoing it could make your website look like a spam factory.
Another one of the principles of search engine optimization has to do with getting back links to your website. This is one of the most efficient ways of increasing traffic to your website. The best manner of getting these links is by never compromising on your content.
It is important to know how to make a website accessible. This is because, a reachable website is easy to use even for the people who have hearing, cognitive and visual impairments. In this connection, accessibility of a website is essential for different types of organizations such as educational, government and other institutions which work with people who have different types of disabilities. In addition, a website should also be easy to access for people who have dawdling internet connections because it helps in easy browsing. This shows that it is good to know the tips that help in making a website available to many people.
The first tip on how to make a website accessible is to provide information in different formats. Visual content such as drawings and graphs should be described well in a text. There should also be text transcriptions for any audio content used in the website. These text transcriptions should be included in the main site rather than providing them in a separate page because one may forget to update them when it is necessary.
Another tip on making a website accessible is developing a site design that remains consistent in all the pages. A good site design should use valid coding. Its pages should be formatted using cascading style sheets rather than tables in order to make it easier to navigate from one page to another for people making use of screen readers. When color is used for conveying important data, it is good to make use of a different pointer such as asterisks. Moreover, header tags should be used in the right order, for example from the leading to the least.
In addition, a website will be made accessible by allowing navigation only through the use of a keyboard. This is because, certain technologies will only work through a keyboard. People who have fine-motor disabilities may also be unable to make use of a mouse and therefore it is good to permit navigation through the use of a keyboard. Moreover, it is important to ensure that the website users can navigate the site using the tab key only. It is also good to ensure that users have a way of skipping repeated information in the site. This can be achieved through the use of navigational menus.
Another tip on how to make a website accessible is to offer alternatives to images. A description of the images should be provided in order to give more data about the images. For images that are not very essential, a blank alternative text tag can be included in the site. This helps screen readers to skip such images. It is also helpful to offer alternative text links to help users in navigation. Another essential tip for making a website reachable is creating interactive applications. These include sign-up calendars and order forms. They should only rely on the keyboard and the available text description in order to make their use easy.
Evaluating the accessibility of a site using online tools is another tip that helps in making a website reachable, if you could do with some help or guidance in making your website accessible. This helps in pointing out the inaccessible areas of the site in order to show how to ensure that such areas are reachable. It is also good to browse the website using a text-only browser in order to know whether it is reachable. In this connection, it is good to understand tips on how to make a website accessible.
Top tips to success selling online are essential for business people who market their businesses online. These tips enable you to use effective online marketing strategies that help it to reach a wide range of target clients. There are various top tips which will help a company to succeed selling online. In this connection, good knowledge of these tips will enable a company to enhance effective online marketing of its goods and services.
One of the top tips to success selling online is that companies doing online selling need to engage in learning. When a company decides to get involved in online selling, it has to learn various things that will make selling more successful. The web will offer excellent knowledge on the various tips, tools and techniques that will enhance successful online marketing. In this connection, companies selling their products and services online will require to read the available data in order to succeed in online selling. The other tip on flourishing online selling is that it is good to get a scalable website. Online marketers should invest their efforts in good website where it is easy to add fresh contents. The website should also allow the marketers to design and operate. This shows that it is good to consider the kind of website chosen for online selling in order to enhance success.
Gathering customer email addresses every time there is a chance is another top tip to success in selling online. Customer emails can make it easy to promote as website. They will also act as a physical store for the online company marketers. This shows that the company should persuade clients to sign up for its special newsletters and emails. In this way, the company will start and maintain a long lasting relationship with the customers. This will help to enhance success in online selling. Apart from getting the customer’s emails, a company should provide good content in its emails. This will help to ensure that the clients get good information about the company from its emails.
The provision on various payment options is another top tip to success in selling online. Online clients will require various payment options in order to choose the options which are appropriate for their needs. Online marketers should therefore provide various payment methods to the prospective customers. Moreover, it is also good for the company to plan full year promotion programs. This will help to ensure that online promotions are planned in advance in order to enhance their success. The other top tip to online selling success involves making sure that the marketing website is prominent. A prominent website will attract the attention of many prospective clients. When these clients visit the website, the company will succeed in online marketing. In addition, providing clients with vouchers to be used online is also another top tip to successful online selling. This is because, the online vouchers will encourage clients to use the website and this will bring success in online selling. In this connection, it is good for the company to understand the top tips to success selling online.